The Top 5 Must-Have Shots in Your Branding Photoshoot

Action shot from personal branding photoshoot

If you’re investing in a branding photoshoot, don’t walk in blind. The most successful business owners plan their shot list in advance so they leave with images that actually serve their marketing.

Here are 5 shots you should ALWAYS include in a branding session:

1. Professional Headshot – for LinkedIn, bios, press, and speaking opportunities.

2. Lifestyle “Work in Action” Shot – shows how you serve clients, collaborate, or create.

3. Detail/Flat Lay Shot – your tools of the trade (laptop, coffee, products, props).

4. Personality Portrait – smiling, candid, showing a lighter side. Clients hire humans, not logos.

5. Horizontal Banner Shot – wide-format image for websites, newsletters, or LinkedIn headers.

Headshots and branding photos for fitness trainer

The key is versatility. Every shot should have a purpose beyond “looking nice.”

What’s the one photo of yourself that you use the most for your business right now?